You must read this shocking look at what the media and corporate marketing is doing to our daughters.

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Packaging Girlhood






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Rescuing our Daughters from Marketers' Schemes
Sharon Lamb, Lyn Mikel Brown

Though I am not often shocked by books, this one left me reeling. So why am I recommending it? I have to. It is simply too important not to read. The media and corporate marketing schemes are robbing our growing girls of their innate right to be real, to be unique and authentic beings, and to have healthy childhoods and futures. We, as parents and teachers, can hardly comprehend the situation, let alone know what to do about it.

Enter this courageous gift of a book. The authors (psychologists/educators and mothers of daughters themselves) studied every trend and fashion at the malls, watched all the popular T.V. kid shows and movies, pored over pre-teen and teen magazines, read all the Caldecott books, played with toys/games, and interviewed countless girls for their opinions.

The result is a book that opens our eyes to the blatant manipulation of girls and the proliferation of terribly limiting, disempowering stereotypes in the name of ''shopping,'' ''fashion,'' and ''being attractive sex objects'' for boys/men. Some of the sexual material may be shocking to you, so be prepared.

Thankfully, the authors also provide wise and practical ways to ''talk alongside'' our girls, from toddlerhood to adulthood, helping them be aware and question the status quo in ways they can hear and understand. There are valuable resources and lists of recommended movies/books/magazines that provide other options and alternatives. This book belongs in every home and school, with every girl as she grows.

(Ages: Adult)

#12807 - Paperback Book - 322 pgs
Regularly $15.99   Sale price $11.97

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